Marque rentable de lunettes en ligne | 29K+ unités vendues | Entreprise à forte marge

Description

Marque de lunettes directe au consommateur axée sur la performance à vendre.L'entreprise opère dans le créneau croissant des lunettes, ciblant des consommateurs digitalement actifs recherchant des solutions de lunettes fonctionnelles et tendance en Allemagne, Autriche, Suisse et sur des marchés internationaux émergents.Business Overview:• Business model: Direct-to-consumer e-commerce with outsourced fulfillment• Year launched: 2023• TTM revenue: AED 6.9M• TTM net profit: AED 1.5M• Average order value: AED 219.87• Total orders: approximately 29,000 (TTM)• Flagship product sales: over 29,800 unitsOperational Model:• Asset-light structure powered by Shopify• Fully outsourced fulfillment• Automated customer support systems• No warehouse ownership required• Minimal day-to-day operational involvementMarketing and Growth:• Diversified acquisition channels: Meta, TikTok, Google Ads• Proven UGC-driven creative framework• Active Klaviyo retention system• Opportunities in Performance Max campaigns, influencer marketing, affiliate marketing, and retention optimization• Expansion potential across additional international marketsBusiness Position:A leading performance-driven eyewear brand with proven product-market fit, strong unit economics, and a scalable multi-channel acquisition system serving a growing base of digitally active consumers.At a glance:• Strong presence in DACH region (Germany, Austria, Switzerland)• Functional and fashion eyewear product line• Established revenue engine with scalable infrastructure